Adaptogen traditionally used to support stress resilience, sleep quality, and energy
A carotenoid antioxidant marketed to support skin, eye, and general antioxidant health
Support energy metabolism, nervous system function, and red blood cell production
Support muscle recovery and reduce exercise-induced muscle breakdown
Support bone density, muscle contraction, and nerve signalling; often combined with vitamin D
Support skin elasticity, joint comfort, and connective tissue health
Support cellular energy production and antioxidant protection, particularly for those on statin medication
Increase muscle phosphocreatine stores to support strength, power, and high-intensity exercise performance
Traditionally used to support digestion and as a mild diuretic
Traditionally used to support immune response and ease cold or flu symptom duration
Replace fluids and minerals lost through sweating, supporting hydration and muscle function
Support regular bowel movements, healthy cholesterol levels, and blood sugar regulation
Support joint cartilage health and comfort, particularly in osteoarthritis
Antioxidant support; commonly used for metabolism and weight management support
Correct iron deficiency anaemia; support energy and oxygen transport
An antioxidant marketed to support cellular defence, detoxification, and skin brightening
Support muscle function, sleep quality, energy, and nervous system regulation
Support sleep onset, particularly for jet lag, shift work, or circadian rhythm disruption
Traditionally used to support liver health and function
Fill general nutrient gaps from an incomplete diet; nutritional insurance rather than treatment
Marketed to support cellular energy metabolism and healthy ageing by raising NAD+ levels
Support mood, cardiovascular health, inflammation regulation, brain function
Marketed to support mitochondrial function and energy
Support gut microbiome balance, digestion, and immune function
A plant polyphenol marketed for antioxidant and healthy-ageing support
Support antioxidant defence, thyroid function, and immune health where dietary selenium is low
Support anti-inflammatory response and joint comfort
Marketed to support mitochondrial health and muscle function, particularly with ageing
Correct B12 deficiency; support energy, nerve function, and red blood cell production
Support immune function, collagen synthesis, and antioxidant protection
Correct vitamin D insufficiency; support mood, immunity, bone health
Support bone health by aiding calcium absorption and helping direct calcium to the bones
Support muscle protein synthesis, recovery, and satiety; a convenient protein source for athletes and general fitness
Traditionally used to support digestion and, in herbal practice, iron uptake
Support immune function, wound healing, and skin health